Portal21:Sustainable Business Strategy and Innovation for the 21st Century

Portal21 is proud to be co-founder of HABU^(R), a unique sustainable business model to facilitate recycling and derive recognition/benefit for those who participate in the circular economy.

Material price inflation (“eco-flation”) is a real risk to manufacturing businesses. Product Stewardship Legislation is an increasing threat for brands. Markets will support manufacturers who demonstrate innovation in performance and sustainability.

Many waste streams (post-industrial and post-consumer) are still unaccounted for, yet opportunities abound for products to contain them. However, there are challenges in connecting waste streams with new uses, and commercially viable solutions are required to ensure they are overcome in the long term.

HABU^(R) stands for HIGHER AND BETTER USE*

This is the philosophy we adopt for helping companies move towards and thrive in the “Circular Economy”. Imparting a collective 20 years of experience, HABU^(R) is a nexus of Consultancy and Brand - benefiting participants in multiple ways, along entire value-chains - what we call the HABU^(R) Ecosystem:

We help manufacturers recycle and "productize" their waste (pre or post consumer). They are HABU^(RSources.
We help manufacturers develop innovative products containing high-quality recycled content. They are HABU^{(R )} Hosts.
We build the HABU^(R) Brand which provides an HABU^(R)Halo of sustainable resource use and drives and recognition and marketing value for the entire HABU^(R) Ecosystem.

There are bottom and top line benefits to be had through adopting HABU^(R) principles – visit the HABU^(R)website for more details.

* The idealistic belief of “Best Use” is putting materials back into the same type of product from which they came. We will always seek this, but it is not always the most effective best use – environmentally or economically.

We are pleased to announce the registration of HABU^(R) as a Service Mark